Social media can provide reach, but a company does not control its algorithms or its access to followers. A mailing list is much more independent in this respect. It lets you communicate with customers, recover abandoned carts, promote new products and build sales without paying for each further reach.
GetResponse combines email marketing with automation, landing pages, forms, webinars, sales funnels and tools that use artificial intelligence. The platform can handle both a simple newsletter and an extensive customer journey from the first sign-up to a repeat purchase.
Compared with 2025, in 2026 GetResponse focuses more strongly on recurring sales, e-commerce automation and features for knowledge creators. Alongside classic email campaigns, there are now paid newsletters, a course creator, AI product recommendations and on-demand webinars.
In this review we check how GetResponse works, how much it costs, how the individual plans differ and whether it is worth using the platform in your business.
What is GetResponse?
GetResponse is a Polish platform for email marketing, automation and running sales campaigns.
Among other things, it lets you:
- send newsletters,
- create automated sequences,
- segment recipients,
- build landing pages,
- collect contacts through forms and popups,
- recover abandoned carts,
- run webinars,
- create sales funnels,
- send web push notifications,
- manage online courses,
- sell paid newsletters,
- generate content with the help of AI.
The platform can be used by online stores, experts, course creators, agencies, service companies and webinar organisers.
You can check the current features on the official GetResponse website.
The most important GetResponse features
| Feature | Use |
|---|---|
| Newsletters | Regular communication with your list |
| Autoresponders | Automated series of messages |
| Marketing Automation | Scenarios based on user behaviour |
| AI Email Writer | Generating email subjects and content |
| Landing Pages | Sign-up and sales pages |
| Forms and Popups | Acquiring contacts |
| Sales Funnels | Building sales funnels |
| Abandoned Cart | Recovering abandoned carts |
| Web Push | Browser notifications |
| Webinars | Live meetings and recordings |
| Course Creator | Creating and selling courses |
| Premium Newsletters | Paid newsletter subscriptions |
| AI Product Recommendations | Automatic product recommendations |
| SMS | Text messages in higher plans |
| Integrations | Connections with stores and CRM systems |
Newsletter builder
GetResponse has a drag-and-drop editor. The user can create a message from scratch or use one of the ready-made templates.
In the editor you can add:
- text,
- images,
- buttons,
- products,
- columns,
- videos,
- social links,
- personalised elements.
Messages are adapted to computers and mobile devices. Before sending, you can check the preview and send a test version.
The builder will suit people who do not know HTML. More advanced users can also use their own code and additional elements.
AI Email Writer
The AI assistant helps prepare:
- message subjects,
- newsletter content,
- message variants,
- sales emails,
- welcome messages,
- calls to action.
The user chooses the goal, tone and topic, and the system prepares a first version of the text.
AI can speed up campaign creation, but the generated content has to be adapted to the brand. An automatic message often contains generic wording that does not show a company’s real advantages.
The best results come when AI prepares a draft and a human adds specific examples, the terms of the offer and their own language.
Autoresponders
An autoresponder makes it possible to prepare messages sent in a set order after sign-up.
An example series might look like this:
- An immediate message with the promised material.
- A welcome email after one day.
- A tip related to the recipient’s main problem.
- A customer story or case study.
- Presentation of the offer.
- A reminder about a promotion that is ending.
Such a process runs automatically for every new subscriber.
Autoresponders are simpler than full Marketing Automation. They work well in basic educational and sales campaigns.
Marketing Automation
Marketing Automation lets you build paths based on user actions.
The system can react to:
- signing up to a list,
- opening a message,
- clicking a link,
- visiting a page,
- purchasing a product,
- abandoning a cart,
- lack of activity,
- a specific order value,
- participation in a webinar.
An example store automation might look like this:
- The customer views a specific category.
- Adds a product to the cart.
- Does not complete the purchase.
- After an hour receives a reminder.
- After one day gets additional information about the product.
- After the purchase enters a post-purchase sequence.
The Starter plan includes one custom workflow. Unlimited automations are available in the Marketer and Creator plans.
List segmentation
Not every recipient should receive the same message. GetResponse lets you create segments based on data and activity.
You can divide contacts by:
- sign-up source,
- interest,
- purchased product,
- location,
- activity,
- customer value,
- webinar participation,
- clicked link.
A store can send a different campaign to new subscribers, regular customers and people who have not opened any message for several months.
Good segmentation usually gives a better result than sending more identical emails to the whole list.
Landing pages and forms
GetResponse has a builder for landing pages, forms and popups. You can use it to create pages for:
- newsletter sign-up,
- e-book download,
- webinar registration,
- product promotion,
- course sales,
- an advertising campaign.
The AI builder can help prepare the structure, text and look of the page.
A landing page should focus on one goal. Too many buttons, offers and different messages reduce readability and conversion.
On the annual plan the user can receive a free custom domain. You can also connect your company’s own domain.
E-commerce features
The Marketer plan was prepared, among others, for online stores.
It includes:
- abandoned cart recovery,
- customer segmentation,
- sales funnels,
- promo codes,
- revenue reporting,
- web push,
- purchase automations.
GetResponse can be integrated with stores and sales platforms. More than 150 integrations are available, including solutions for WordPress and e-commerce.
Combining purchase data with email marketing lets you create campaigns such as:
- recommendations of complementary products,
- a repeat purchase reminder,
- a message after the first order,
- reactivation of an inactive customer,
- an offer for top buyers.
Webinars
GetResponse has its own webinar system. It lets you organise meetings without buying a separate tool.
Features include, among others:
- participant registration,
- a sign-up page,
- screen sharing,
- chat,
- polls,
- recording,
- automatic reminders,
- post-event messages,
- on-demand webinars.
Webinars are available primarily in the Creator and Enterprise plans. During the trial period you can try them with a limited number of participants.
Combining a webinar with automation lets you communicate separately with people who:
- signed up,
- attended,
- did not show up,
- watched the recording,
- clicked the offer.
Courses and paid newsletters
The Creator plan is intended for experts and knowledge creators.
It may include:
- a course builder,
- quizzes,
- certificates,
- student management,
- paid newsletters,
- webinars,
- a website,
- sales funnels.
In the standard Creator plan you can serve up to 500 students. Higher limits and more advanced features are available in Enterprise.
This solution can reduce the number of separate subscriptions, because the newsletter, landing page, course and webinar work in one environment.
GetResponse pricing 2026
The price of GetResponse depends on the plan and the size of your contact list. The rates below apply to the smallest basic list tier.
| Plan | Monthly price | Price with annual payment |
|---|---|---|
| Starter | 19 USD | 15.58 USD per month |
| Marketer | 59 USD | 48.38 USD per month |
| Creator | 69 USD | 56.58 USD per month |
| Enterprise | Custom quote | Custom quote |
Annual payment currently gives a discount of about 18%. The annual amount is charged upfront.
As the number of contacts grows, the subscription price also rises. Before choosing a plan, it is therefore worth removing inactive and unnecessary records.
Starter plan
Starter will suit a company starting out with email marketing.
It includes:
- an unlimited number of emails sent,
- AI for creating content,
- newsletters,
- autoresponders,
- one custom automation,
- landing pages,
- forms and popups,
- a domain with the annual plan.
The biggest limitation is having only one custom workflow. A company planning extensive automation may quickly need the Marketer plan.
Marketer plan
Marketer is intended for stores and teams running more complex campaigns.
It includes everything from Starter plus:
- unlimited automations,
- advanced segmentation,
- abandoned cart recovery,
- sales funnels,
- promo codes,
- revenue reporting,
- unlimited web push.
For most e-commerce businesses this will be the most practical plan.
Creator plan
Creator adds the features needed to sell knowledge:
- webinars,
- a page builder,
- courses,
- up to 500 students,
- paid newsletters.
The plan will suit trainers, educators, consultants and experts running paid communities or online programmes.
Enterprise plan
Enterprise is aimed at larger organisations. It may include:
- unlimited users,
- SMS,
- mobile push notifications,
- transactional messages,
- a dedicated IP,
- a custom sending domain,
- SSO,
- priority support,
- AI product recommendations.
The price is set individually based on needs and list size.
Free trial period
GetResponse offers 14-day trial access without the need to provide a card.
During the trial you can check, among other things:
- the message editor,
- automations,
- landing pages,
- forms,
- webinars,
- courses,
- paid newsletters.
Some features have limitations. For example, a trial webinar may be intended for a small number of participants, and paid sales of courses and newsletters require the appropriate subscription.
GetResponse in 2025 and 2026
| Area | GetResponse in 2025 | GetResponse in 2026 |
|---|---|---|
| Main use | Newsletters and automations | Recurring sales and the full customer journey |
| AI | Generating messages and subjects | More features in content, pages and recommendations |
| Webinars | Live meetings and recordings | Stronger development of on-demand webinars |
| Knowledge creators | Courses and newsletters being developed | Creator as a separate main plan |
| Plans | More earlier variants | Starter, Marketer, Creator and Enterprise |
| E-commerce | Purchase automations | Greater emphasis on recurring revenue |
GetResponse or MailerLite?
| Criterion | GetResponse | MailerLite |
|---|---|---|
| Newsletters | Very extensive | Simple and convenient |
| Automations | Advanced | Good for smaller companies |
| Webinars | Built-in | No main feature |
| Courses | Available in Creator | Depends on the current offer |
| E-commerce | Extensive scenarios | Simpler scope |
| Price | Higher with advanced plans | Often lower at the start |
| Best for | Companies combining several channels | A simple newsletter |
MailerLite may be cheaper for a small list and simple campaigns. GetResponse will be better when a company needs webinars, funnels, purchase automations and features for creators.
GetResponse or Mailchimp?
| Criterion | GetResponse | Mailchimp |
|---|---|---|
| Company and support | Polish brand and Polish support | Global platform |
| Automations | Extensive | Extensive |
| Webinars | Built-in | No native module |
| Course builder | Yes | Not a main feature |
| E-commerce | Abandoned carts, funnels and recommendations | Strong sales integrations |
| Pricing model | Depends on contacts | Depends on contacts and sends |
| Best for | Companies and creators who need one system | Marketers using the Mailchimp ecosystem |
Advantages of GetResponse
Many features in one platform
Newsletter, automation, landing page, webinar and course can work together.
Unlimited sends
The main plans do not limit the number of monthly messages in the standard way.
Extensive automations
The system can react to user behaviour and purchase data.
Its own webinar system
You do not need to maintain a separate subscription for a simple webinar platform.
Features for creators
Creator lets you combine courses, paid newsletters and marketing.
Polish support
Support in Polish is available at set hours, along with email support in several languages.
Disadvantages and limitations of GetResponse
The price grows with your list
A large number of inactive contacts can significantly raise the cost.
The best automations start from Marketer
Starter may quickly turn out to be too limited.
Webinars and courses require Creator
A person who only needs a webinar has to choose a more expensive plan.
A large number of features
A beginner may need time to configure everything.
AI requires editing
Automatic messages and landing pages should not be published without checking.
Who will GetResponse be a good choice for?
GetResponse is worth considering if:
- you run an online store,
- you sell services,
- you create courses,
- you organise webinars,
- you need automation,
- you want to recover carts,
- you build sales funnels,
- you run a newsletter,
- Polish support matters to you.
Companies that use several modules at the same time will gain the most.
Who might find the platform too extensive?
GetResponse may not be the best choice if:
- you send one simple newsletter a month,
- you have a very small list,
- you do not need automation,
- you do not sell online,
- you already use separate tools for courses and webinars.
In such a case a cheaper mailing platform may be sufficient.
How to get started with GetResponse?
Create a trial account
Start with the 14-day trial period.
Import a well-organised list
Do not upload random or purchased addresses. Make sure you have users’ consent.
Prepare a sign-up form
Offer the recipient specific value, for example a guide, a discount or a webinar.
Create a welcome series
Do not limit yourself to a single email with a link.
Divide your recipients
Create segments by interest and activity.
Measure the results
Analyse clicks, sales, unsubscribes and deliverability, not just the number of opens.
The most common mistakes
Sending every message to the whole list
Lack of segmentation lowers engagement and increases the number of unsubscribes.
Buying email lists
Leads to complaints, poor deliverability and legal risk.
No welcome series
A new contact receives the material but does not get to know the company or the offer.
Selling too often
Every email contains a promotion, and the recipient gets no educational value.
No list cleaning
The company pays for contacts who have not opened messages for a long time.
Relying fully on AI
The messages are correct, but sound identical to the communication of many other brands.
Is it worth using GetResponse in 2026?
GetResponse is a good choice for companies that want to combine newsletters, automation, landing pages and sales in one environment.
Starter is enough for simple campaigns and building a list. Marketer will be more suitable for stores and companies that need many automation scenarios. Creator is intended for people who sell knowledge and organise webinars.
The biggest advantage of GetResponse is the coherence of the whole process. A form can sign up a contact, automation can segment them, a webinar can build a relationship, and the next campaign can lead to a purchase.
Before choosing a plan, it is worth testing the platform on a real process, and not just sending a single newsletter.
GetResponse review 2026 – summary
GetResponse combines email marketing, automations, landing pages, funnels, webinars, courses and AI tools.
The most important features include newsletters, autoresponders, Marketing Automation, cart recovery, AI Email Writer, webinars and Course Creator.
The biggest advantages are the wide range of features, unlimited sends in the main plans, Polish support and the ability to run the entire customer journey.
The most important limitations are the price that grows with your list and the need to choose more expensive plans for advanced automations, webinars and courses.
I have not been given an affiliate link to GetResponse, so the article uses the platform’s official address.
This article contains affiliate links. If you buy a tool through such a link, I will receive a commission — at no additional cost to you. I only recommend tools that I have tested myself.