Submagic review 2026. Automatic captions, B-Roll and short-form video editing with AI

Recording a short video for Instagram, TikTok or YouTube Shorts can take a few minutes. Much more time goes into the editing that follows. You have to cut out failed takes, shorten pauses, prepare captions, highlight the most important words, and add close-ups, music, sound effects, transitions and extra shots.

With a single video you can do the whole process by hand. If a creator wants to post every day, editing quickly becomes a bigger problem than the recording itself. The situation is even harder for an agency that has to prepare dozens of reels every month for several different clients.

Submagic is meant to cut the time needed to prepare a finished short. The user uploads a recording, chooses the language and style, and artificial intelligence creates captions, removes some of the pauses, and adds dynamic zoom-ins, B-Roll, music, effects and transitions. The finished material can then be refined in a browser-based editor.

In 2025, Submagic was associated mainly with its distinctive animated captions reminiscent of videos by popular internet creators. In 2026 it is a much more extensive AI editor. The platform offers, among other things, AI Auto Edit, custom images and clips generated by artificial intelligence, AI Eye Contact, automatic caption translation, audio cleanup, an API, AI Actor Studio and Magic Clips for cutting short pieces out of longer videos.

That does not mean, however, that every video will be ready to publish after a single click. Automatic B-Roll may not fit, cutting pauses too aggressively can make the speech sound unnatural, and Polish captions still need to be checked.

In this review we look at how Submagic works, whether it generates Polish captions correctly, how much it costs, how it differs from OpusClip, and whether it is worth using in 2026.

What is Submagic?

Submagic is an online video editor that uses artificial intelligence to prepare short-form content intended primarily for social media.

The platform can automatically:

• generate captions,
• highlight important words,
• add emoji,
• remove some of the silence,
• cut filler words,
• add B-Roll,
• generate AI images,
• prepare additional AI clips,
• apply zoom-ins,
• add transitions,
• clean up the audio,
• add music,
• insert sound effects,
• prepare a hook,
• create a description and hashtags,
• translate captions,
• improve eye contact,
• change the aspect ratio,
• publish the content on social media.

Submagic is intended mainly for processing existing recordings. The user should have a video that they want to shorten, make more engaging or adapt to a particular platform.

In 2026 the platform also lets you create content with virtual presenters and generate additional images and B-Roll using prompts. Still, its strongest point remains fast editing of short videos.

You can prepare your first projects through Submagic for automatic short-form video editing. Trial access lets you upload three short videos and try out the editor before buying a subscription.

Who is Submagic made for?

Submagic can be used by:

• TikTok creators,
• people who post Instagram Reels,
• YouTube Shorts creators,
• personal brands,
• trainers,
• educators,
• podcasters,
• social media agencies,
• online stores,
• UGC specialists,
• companies preparing ads,
• editors serving a large number of clients.

The biggest savings go to people who regularly produce content based on speaking to camera.

This could be:

• a tip,
• a commentary,
• an opinion,
• a piece of a training session,
• a product presentation,
• a UGC ad,
• an answer to a question,
• a podcast excerpt,
• an expert statement.

Submagic is less useful in projects that require advanced animation, extensive color grading, special effects or precise frame-by-frame editing.

How does Submagic work?

The basic process starts with uploading a video. The user chooses the recording language and specifies the number of speakers so the system can prepare the transcription appropriately.

Submagic then analyzes the material and creates captions. The video opens in an editor where you can apply additional features.

The process can look like this:

1. Upload the recording.
2. Choose the language.
3. Specify the number of speakers.
4. Generate captions.
5. Correct the transcription.
6. Choose a caption style.
7. Remove unnecessary pauses and filler words.
8. Add B-Roll.
9. Apply zoom-ins and transitions.
10. Add music and effects.
11. Set the video format.
12. Export or publish the content.

Submagic can also carry out most of these steps automatically with AI Auto Edit.

Key Submagic features in 2026

Feature	Use	Best use
Auto Captions	Automatic captions	TikTok, Reels and Shorts
Caption Templates	Animated text styles	Building a distinctive look
AI Auto Edit	Automatic video editing	Quickly preparing a short
Smart Trim	Removing silence and filler words	Dynamic speech
Auto B-Roll	Adding supplementary shots	Tutorials, ads and education
AI B-Roll	Generating custom clips	Unusual scenes without stock footage
AI Images	Generating images from a prompt	Illustrations and short cutaways
Auto Zoom	Automatic zoom-ins	Talking head content
Auto Transitions	Transitions between shots	Dynamic shorts
Sound Effects	Sound effects	Emphasizing words and changes
Background Music	Background music	Reels, ads and storytelling
AI Hook Titles	Generating opening text	Grabbing attention
Magic Clips	A long video into many shorts	Podcasts and webinars
AI Eye Contact	Correcting the direction of the gaze	Content read from a teleprompter
AI Clean Audio	Improving voice clarity	Videos recorded in poorer conditions
AI Translation	Caption translation	Multilingual content
AI Actor Studio	A video with a virtual presenter	Content without appearing on camera
Brand Kit	Saving the brand’s style	Agencies and regular production
API	Automating editing	Companies and no-code processes

Automatic AI captions

Automatic captions are Submagic’s most recognizable feature. The system analyzes the speech and creates synchronized text, which can then be displayed in the chosen style.

Submagic lets you customize, among other things:

• the font,
• text size,
• color,
• outline,
• shadow,
• position,
• animation,
• the number of words on screen,
• highlights,
• emoji.

Captions can appear word by word or in short groups. The most important words can be automatically highlighted in a different color.

The feature is especially useful in vertical videos. Many people start watching without sound, so the first seconds should be understandable from the picture and text as well.

Does Submagic generate Polish captions?

Yes. Submagic supports Polish and has a separate Polish caption generator.

You can upload a Polish recording, choose the appropriate language and get an automatic transcription.

Before exporting, however, you need to check:

• Polish diacritics,
• punctuation,
• word inflection,
• company names,
• surnames,
• English terms,
• numbers,
• web addresses,
• industry abbreviations.

The statement “we run SEO and Google Ads campaigns” may be transcribed incorrectly, especially when the recording has poor sound or the author speaks quickly.

Automatic transcription makes a very good first draft, but it should not be published without being read through.

How many languages does Submagic support?

The platform claims support for over 50 languages in the basic caption generator. The content translation tool covers a wider range, exceeding 100 languages.

This does not mean identical quality for every language. It is best to test your own way of speaking, accent and terminology.

For Polish videos, quality will depend on, among other things:

• the microphone,
• speaking pace,
• noise,
• reverb,
• the number of speakers,
• the presence of music,
• specialized terms.

You can run a first test through the Submagic Polish caption generator.

How to improve the accuracy of Polish captions?

Record clean audio

The microphone should be close to the person speaking. Even the best transcription system struggles with a voice recorded from several meters away.

Limit music during recording

It is better to add music after the transcription has been generated. Loud background noise makes it harder to recognize words.

Speak in full sentences

Fast, choppy speech with many corrections increases the number of errors.

Check proper names

Names of brands, tools and products almost always need particular checking.

Use a custom dictionary

The Business plan lets you create a custom word dictionary. It can include client names, product names and industry terms.

Watch the whole video with the sound muted

This lets you check whether the content is understandable from the captions alone.

Caption styles

Submagic offers ready-made templates inspired by popular short-form video styles. You can also create your own look.

A good style should match:

• the character of the brand,
• the target audience,
• the pace of the video,
• the type of content,
• the color palette of the footage.

Dynamic, multicolored captions can work well on entertainment-focused TikTok, but look unprofessional in a statement from a lawyer or financial advisor.

For expert content it is better to use:

• one legible font,
• a limited number of colors,
• subtle highlighting of words,
• calmer animation,
• appropriate contrast.

Not every reel has to look like a trailer for a fight for the viewer’s attention.

Custom fonts and branding

Depending on the plan, you can create templates tailored to your brand.

Brand Kit can store:

• the font,
• colors,
• caption style,
• layout,
• logo,
• visual elements.

For agencies this is especially important. Each client can have a different look for their videos, without having to set all the parameters for every post.

The Business plan lets you create up to ten custom templates and add extra brand elements.

AI Auto Edit

AI Auto Edit automates most of the editing of a short video. The user uploads the footage and chooses one of the ready-made styles.

The system can apply:

• captions,
• a specific text template,
• B-Roll,
• transitions,
• zoom-ins,
• camera movement,
• editing pace,
• effects.

In 2026, three automatic editing styles are available, among others:

• Kelly,
• Karl,
• Ella.

Kelly is more minimalist and clean. Karl has a modern, balanced character, and Ella is more dynamic and intense.

Template names may change over time, but the direction of the feature stays the same: the user chooses the type of editing, and the system prepares the first version of the video.

Will AI Auto Edit replace an editor?

It can replace part of the repetitive work, especially for simple reels based on speech.

AI Auto Edit copes well with:

• adding captions,
• applying a popular pace,
• placing zoom-ins,
• adding simple cutaways,
• preparing a draft.

An editor will still be needed for:

• a premium ad,
• precise storytelling,
• complex color grading,
• working with multiple cameras,
• custom animation,
• precise synchronization with music,
• unusual client requirements.

The most effective process might look like this:

1. Submagic prepares the first version.
2. A human checks the text and B-Roll.
3. The editor fixes only the most important elements.
4. The finished content goes out for publication.

Smart Trim

Smart Trim analyzes speech and helps shorten the recording. It can remove:

• silence,
• filler words,
• unnecessary pauses,
• some of the failed takes.

Different levels of cutting intensity are available. The gentler option preserves a more natural rhythm, while the faster one removes more of the gaps.

The feature is particularly useful for people who record without a memorized script. The video then contains numerous moments of thinking, repetitions and corrections.

Is it worth removing all pauses?

No. Natural speech contains pauses that are needed to understand what is being said.

Removing silence completely can make:

• the video tiring,
• every sentence start immediately after the previous one,
• breathing sound unnatural,
• the picture jump abruptly,
• the expert lose their calm, credible way of speaking.

A dynamic TikTok can use a faster pace. Content from a therapist, doctor, lawyer or business advisor may need a calmer rhythm.

It is best to test several settings and watch the video as an ordinary viewer.

Removing filler words

Filler words are words and sounds that add no value to the speech, for example:

• “uhh”,
• “umm”,
• “like”,
• “basically”,
• “generally”,
• “well, exactly”.

Automatic removal can shorten the material, but not every occurrence of a given word is unnecessary.

In Polish, the word “exactly” or “generally” can be part of a logical sentence. An automatic tool will not always judge correctly what role it plays.

After applying the feature, you need to check whether the speech still sounds natural.

Text-Based Trimming

Submagic lets you edit the video through the transcript. The user can delete pieces of text, and the corresponding part of the recording is cut out.

This is more convenient than manually moving markers on a traditional timeline.

The feature works well for:

• fixing the opening,
• removing repetitions,
• shortening a long answer,
• cutting unnecessary sentences,
• preparing several versions.

You do need to be careful when deleting single words, though. A cut made in the middle of a sentence can look and sound unnatural.

Auto B-Roll

B-Roll is an additional shot illustrating the topic being discussed. It can appear over the main footage to add variety.

Submagic can automatically match:

• stock clips,
• images,
• GIFs,
• the user’s own footage,
• visualizations generated by AI.

For example, while someone is talking about running an online store, you could show:

• an order being packed,
• a product page,
• a payment screen,
• a customer using a phone,
• the actual product.

B-Roll helps hold attention and illustrate what is being said. It should not, however, be used solely to keep changing the picture.

Storyblocks on the Pro plan

The Pro plan includes access to B-Roll and audio from the Storyblocks library.

This way the user can search for stock footage without leaving the editor and buying a separate subscription.

The library is useful for general topics such as:

• business,
• technology,
• health,
• travel,
• work,
• marketing,
• lifestyle.

For specialized products, stock footage may not show the right object or process. In that case it is better to upload your own B-Roll.

AI B-Roll

In 2026 Submagic lets you generate your own B-Roll clips from a prompt. The user describes the scene they need, and artificial intelligence creates new footage.

An example prompt:

“A cinematic shot of a small shop owner packing orders in a bright warehouse, natural light, realistic style.”

AI B-Roll is useful when:

• suitable stock footage is not in the library,
• an unusual scene is needed,
• the video is meant to have a specific style,
• the character of the campaign has to be preserved,
• the creator wants to avoid popular stock footage.

Generating AI material uses separate credits available in the plan.

AI Images

In a similar way you can prepare single images. They can be used as:

• an illustration,
• a title card,
• a background,
• a product visualization,
• a short cutaway,
• an educational element.

An image should be displayed for long enough for the viewer to grasp its meaning.

It is not worth replacing every piece of B-Roll with a static AI image. Too many motionless cards can lower the video’s dynamism.

How to write prompts for B-Roll?

A prompt should specify:

• the main subject,
• the action,
• the place,
• the style,
• the lighting,
• camera movement,
• the atmosphere,
• the format.

Instead of:

“business”,

it is better to write:

“A realistic vertical shot of a small business owner analyzing sales on a laptop, a modern bright office, natural light, subtle camera movement.”

Don’t add too many complicated actions. A short piece of B-Roll should be clear and easy to combine with the speech.

Your own B-Roll

Submagic lets you upload your own clips and combine them with stock footage.

Your own shots will be especially important for:

• presenting a product,
• showing an app,
• case studies,
• client projects,
• a venue,
• training,
• demonstrating a process.

Authentic footage builds more trust than random stock.

The best combination may include:

• your own shots for the most important elements,
• stock footage for general context,
• AI B-Roll for scenes not available from either source.

Auto Zoom

Auto Zoom adds automatic zoom-ins and zoom-outs. The feature can break up the static frame of a person talking to the camera.

A zoom-in can be applied:

• on the most important sentence,
• when the topic changes,
• after a short pause,
• before a call to action.

Zoom-ins that are too frequent can look artificial, though. If the picture changes scale every few seconds, the viewer starts paying attention to the effect instead of the content.

Automatic zoom should emphasize the narration, not make up for its absence.

Automatic transitions

Submagic can add transitions between clips and B-Roll.

Transitions work well for:

• changing the shot,
• showing the next example,
• moving on to a new section,
• joining several clips.

In expert content it is best to use them sparingly. A simple cut often looks more professional than a flashy animation used without justification.

Sound effects

Sound effects can emphasize:

• a caption appearing,
• a change of shot,
• an important word,
• B-Roll coming in,
• a call to action,
• a product appearing.

Submagic can automatically match some of the effects to the edit.

Sound should remain an add-on. If a “click”, “whoosh” and “pop” appear every few seconds, the video can quickly become tiring.

Background music

Music helps build pace and atmosphere. In the editor you can choose a ready-made track and set its volume.

In a tutorial the music should be quiet. In an ad it can be more dynamic, but it still must not drown out the speech.

For commercial content you need to make sure the track can be used in ads and paid campaigns.

A license for an organic social media video does not always cover advertising use.

AI Clean Audio

AI Clean Audio improves voice clarity. The feature can help reduce:

• some of the noise,
• uneven levels,
• background sounds,
• reverb,
• unclear speech.

It will not replace a proper recording, though. If the voice is very quiet, distorted or drowned out by music, the result may still be poor.

The best solution remains a good-quality recording, and AI should play the role of a touch-up, not a rescue after an acoustic disaster.

AI Eye Contact

AI Eye Contact corrects the direction of gaze of the person appearing in the video. It can make the creator look as if they are looking straight into the camera, even when reading a script from a teleprompter.

The feature is useful when:

• recording ads,
• reading a lengthy text,
• presenting an offer,
• creating courses,
• recording tips.

The correction should be subtle. A gaze that is too perfectly fixed can look more unnatural than an occasional glance at the script.

Before publishing, you need to watch the whole video and check that the eyes don’t change shape or look artificial during head movement.

AI Hook Titles

A hook is a short text that appears at the start of the video. It should quickly explain the topic or present a promise.

Submagic can automatically generate a hook based on the speech.

Examples:

• “The biggest mistake when making reels”
• “Why don’t your videos hold attention?”
• “This change can cut editing by several hours”
• “Don’t publish a video before you check this”
• “Three elements of a good short”

An automatic suggestion needs to be checked. The tool may create a line that is too sensational or doesn’t fit the brand’s tone.

A good hook not only grabs attention, but also honestly previews the content of the video.

Generating descriptions and hashtags

Submagic can prepare a post description and hashtag suggestions.

The feature helps you quickly create a draft, but it doesn’t know the account’s full strategy.

An automatic description may need:

• a link added,
• a changed CTA,
• an ad disclosure added,
• the brand’s language fixed,
• shortening,
• general hashtags removed.

Hashtags won’t replace a good video. It is better to use a few terms directly related to the content than several dozen random popular phrases.

Translating videos

Submagic lets you translate captions into many languages. The feature is available on the Pro and Business plans.

It can be used for:

• foreign-language versions of reels,
• international campaigns,
• captions for foreign-language audiences,
• publishing the same video in several markets.

Translating captions is not the same as full dubbing. The voice may still remain in the original language, depending on the chosen feature and workflow.

The text needs to be checked for:

• product names,
• terminology,
• cultural context,
• currencies,
• forms of politeness,
• a localized call to action.

AI Actor Studio

AI Actor Studio lets you create content with a virtual presenter without recording a real person.

The user can:

1. Choose an avatar.
2. Enter a script.
3. Choose a voice.
4. Generate the speech.
5. Add captions, B-Roll and effects.

The feature can be used for:

• educational videos,
• announcements,
• simple ads,
• content without showing your face,
• a series of tips,
• product presentations.

Submagic is not, however, as specialized in digital avatars as HeyGen or Synthesia. AI Actor Studio is an add-on to the short-form video editor, not the main environment for creating realistic Digital Twins.

Magic Clips

Magic Clips is a module for turning long recordings into short pieces of content.

The user can:

• upload a long video,
• paste a YouTube link,
• let AI find the most interesting moments,
• generate a few or a dozen or so clips,
• add captions,
• apply B-Roll,
• refine the edit.

The feature is intended for:

• podcasts,
• webinars,
• interviews,
• training sessions,
• long YouTube videos,
• product demos.

According to Submagic’s materials, a single recording can be turned into a dozen or more short clips. The actual number of valuable pieces depends, however, on the quality of the source.

Magic Clips costs extra

One of the most important points in the pricing is that Magic Clips works as an add-on to the base plan.

With monthly billing the add-on costs about 19 euros per user. With annual billing the cost works out to about 12 euros per month.

This means that someone who wants both to edit individual shorts and to automatically cut them out of podcasts pays for:

1. The base Submagic plan.
2. The Magic Clips add-on.

For example, Starter with Magic Clips costs about 38 euros per month with monthly billing or about 24 euros per month with annual billing.

When comparing Submagic with OpusClip you have to take the full cost of the bundle into account, not just the base price of Starter.

Is Magic Clips unlimited?

The scope of the add-on may depend on the plan and the current offer. The site presents Magic Clips as a tool that lets you regularly turn long videos into a series of short pieces of content.

Some variants mention unlimited clips, while others mention a limit on the number of long videos per month.

Before buying, check the exact limit shown in the order panel. It is especially important to distinguish between:

• the number of source videos,
• the number of generated clips,
• the maximum length of the footage,
• limits for a single user.

Magic Clips vs the regular Clip Maker

Submagic has several features related to cutting out clips.

Magic Clips automatically analyzes a longer recording and creates many short-form suggestions.

Clip Maker can be used to cut out and refine selected moments in a more controlled way.

Criterion	Magic Clips	Clip Maker
Main task	Automatically selecting many segments	Preparing a specific clip
Source material	A long video or podcast	Selected footage
Number of results	Many suggestions	A controlled clip
Automatic selection	Yes	Less emphasis
Extra cost	Yes, as an add-on	Depends on the plan
Best for	Repurposing podcasts	Manually refining a segment

Submagic pricing 2026

Submagic offers three main plans:

• Starter,
• Pro,
• Business + API.

Prices differ depending on monthly or annual billing.

Plan	Monthly payment	Monthly price with annual billing	Videos per month	Maximum length
Starter	19 euros	12 euros	15	2 minutes
Pro	39 euros	23 euros	40	5 minutes
Business + API	69 euros	41 euros	100	30 minutes

The rates given apply to one user. For a larger team, the price is charged separately for each seat.

Pricing may also be shown in dollars or other currencies depending on the user’s location.

What does the video limit mean?

The limit refers to the number of projects that can be prepared in a given month.

Starter lets you create 15 videos, but each can be a maximum of two minutes long.

Pro includes 40 videos up to five minutes long.

Business lets you prepare 100 videos, each of which can be up to 30 minutes long.

The limits show that the base plans are aimed primarily at short-form content. Someone editing longer training material may quickly run into the limits of Starter and Pro.

Starter plan

Starter costs 19 euros per month or about 12 euros per month with annual billing.

It includes:

• 15 videos per month,
• a maximum of two minutes per video,
• no watermark,
• automatic captions,
• free B-Roll and audio,
• text-based editing,
• 1080p export at 30 frames per second,
• three AI credits,
• basic access to the API and integrations.

Starter will suit someone who publishes about three or four short videos a week.

The plan may be too small for a creator who posts daily or serves several clients.

Pro plan

Pro costs 39 euros per month or about 23 euros per month with annual billing.

It includes:

• 40 videos per month,
• a maximum of five minutes per video,
• six AI credits,
• all Starter features,
• Storyblocks B-Roll and audio,
• AI-generated hooks,
• audio cleanup,
• removal of failed takes and silence,
• caption translation,
• Brand Kit,
• publishing to TikTok, YouTube and Instagram.

Pro will be the most sensible choice for an active creator, a UGC specialist or someone who posts daily.

The five-minute limit still shows that the platform is geared primarily toward short-form content.

Business + API plan

Business costs 69 euros per month or about 41 euros per month with annual billing.

It includes:

• 100 videos per month,
• a maximum of 30 minutes per video,
• 15 AI credits,
• 4K export at 60 frames per second,
• up to ten custom templates,
• logo and brand elements,
• a custom word dictionary,
• priority support,
• priority rendering,
• 100 minutes of API and integrations per month.

Business is intended for:

• agencies,
• marketing teams,
• active content producers,
• companies automating editing,
• brands serving several channels.

With several team members you need to factor in the cost of each seat.

AI Credits

In addition to the video limit, the plans include a separate pool of AI credits.

Credits are used to generate:

• AI images,
• B-Roll clips,
• other generative content.

Starter offers three credits, Pro six and Business fifteen.

AI Credits should not be confused with the video limit. You can still edit content within your subscription but use up the entire pool intended for generating your own images and clips.

Stock B-Roll and uploaded footage do not have to consume the same pool as generative video.

API and integrations

Submagic has an API that makes it possible to automate part of the editing process.

With a single workflow you can, among other things:

• upload a video,
• generate captions,
• add zoom-ins,
• apply B-Roll,
• add transitions,
• place music,
• generate a hook,
• export the content.

The API can be connected to:

• Make,
• Zapier,
• a client’s system,
• your own dashboard,
• a content database,
• an automatic publishing queue.

Starter includes a small API limit, while Business includes 100 minutes per month.

Additional API minutes can be bought in packages. Larger volumes have a lower cost per minute.

Can Submagic be automated through Make?

Yes. Submagic provides an API and integrations that let you build no-code or low-code workflows.

An example workflow might look like this:

1. A video is added to Google Drive.
2. Make detects the new file.
3. The footage goes to Submagic.
4. The API generates captions and the edit.
5. The finished video is saved in a folder.
6. The information goes into a spreadsheet.
7. The person responsible approves publishing.
8. The video is scheduled on social media.

You should not remove the review step entirely. Automatically generated captions and B-Roll can contain errors.

Submagic free trial

Submagic lets you upload three short videos as part of a trial. The user can edit them and try out the platform’s features.

After buying a paid plan, the footage can be downloaded without a watermark.

It is worth running the trial on three different videos:

1. A simple statement to camera.
2. A video featuring a product.
3. Footage containing Polish and English names.

This will let you assess:

• transcription quality,
• how Smart Trim works,
• the relevance of the B-Roll,
• caption style,
• the time needed for corrections.

Does Submagic have a free plan?

Submagic offers a free trial, but it is not a full, unlimited-duration plan intended for regular publishing.

You can upload three videos and see how the tool works. Professional export without a watermark and higher limits require a subscription.

The phrase “try for free” does not mean unlimited editing at no cost.

Maximum video length and size

The current size limit for a single file is up to about 3000 MB.

The maximum length depends on the plan:

• Starter – two minutes,
• Pro – five minutes,
• Business – 30 minutes.

Someone who wants to edit an hour-long podcast cannot simply upload it to the basic Starter editor. To repurpose long recordings you should use Magic Clips or prepare the footage accordingly before importing.

Video formats

Submagic supports several popular aspect ratios:

• 9:16,
• 4:5,
• 1:1,
• 16:9,
• the original format.

The 9:16 format is intended primarily for TikTok, Reels, Stories and Shorts.

4:5 works well for vertical posts on Instagram and Facebook.

1:1 can be used for square posts.

16:9 is suited to classic YouTube and websites.

Changing the aspect ratio should not be done automatically without checking. The face, captions and product may be cropped incorrectly.

Export quality

Starter and Pro allow export at 1080p resolution at 30 frames per second.

Business provides export up to 4K and 60 frames per second.

For most organic reels and TikToks, 1080p will be enough. Higher quality matters more for:

• product content,
• further editing,
• professional ads,
• playback on large screens,
• archiving the project.

4K export will not improve a low-quality source recording.

Submagic in 2025 and 2026

Area	Submagic in 2025	Submagic in 2026
Main use	Captions and short-form video editing	A more complete AI editor
Captions	Automatic transcription and templates	More personalization and translations
B-Roll	Mainly stock footage and automatic matching	Stock footage, your own clips, images and AI B-Roll
Automatic editing	A set of separate features	AI Auto Edit with ready-made styles
Long video into shorts	Magic Clips	An evolving Magic Clips V2 version
Eye contact	Was not a main feature	Dedicated AI Eye Contact
AI presenter	Limited use	AI Actor Studio
Audio	Music and basic effects	AI Clean Audio and more extensive audio features
Automation	Developing integrations	API and minute packages
Way of working	Mainly manually choosing features	More actions with a single click
Generative media	Limited	AI Images and AI B-Roll
Use cases	Short-form video creators	Creators, brands, agencies and teams

The biggest change is the shift from a “generator of trendy captions” to a tool that automates most of post-production.

Submagic or OpusClip?

Submagic and OpusClip are often compared, but their greatest strengths lie at different stages of the process.

OpusClip focuses primarily on analyzing long recordings and picking the best segments.

Submagic is stronger at polishing the look of a short, adding B-Roll, captions, transitions, zooms and sounds.

Criterion	Submagic	OpusClip
Main specialization	Editing and polishing shorts	A long video into many clips
Automatic captions	One of the strongest features	Yes
Caption styles	Very extensive	Extensive
Long video into shorts	Magic Clips as an add-on	The plan’s main feature
Virality assessment	Available in Magic Clips	Virality Score
B-Roll	Very extensive	AI and stock B-Roll
AI B-Roll from a prompt	Yes	Yes, depending on the plan
Automatic zoom-ins	Yes	Yes
AI Eye Contact	Yes	Not a main feature
Audio editing	AI Clean Audio	Speech Enhancement
Export to Premiere	Less emphasis	Available in Pro
API	Extensive	Limited or Business
Polish language	Supported	Supported, beta version
Price of cutting up long videos	Base plan plus Magic Clips	Included in the plan
Best for	Creators of ready-made shorts and ads	Podcasters and creators of long videos

OpusClip may be the better choice if your biggest problem is finding the best segments of an hour-long podcast.

Submagic will be better if the creator records short statements and wants to quickly give them an attractive look.

The tools can also complement each other:

1. OpusClip picks the best segments.
2. Submagic polishes the captions, B-Roll and effects.
3. The finished video goes out for publication.

You do, however, need to judge whether the time savings justify maintaining two subscriptions.

Submagic or Captions?

Captions is a feature-rich mobile app focused on recording, avatars, gaze correction and automatic editing.

Submagic concentrates more on the web-based process of editing shorts and on content meant for regular publishing.

Criterion	Submagic	Captions
Main environment	Browser	Mainly the app and mobile ecosystem
Automatic captions	Very extensive	Very extensive
B-Roll	Stock, your own and generative	AI features available
AI Eye Contact	Yes	One of the recognizable features
Avatars	AI Actor Studio	Extensive AI Twins and actors
API	Yes	Depends on the current offer
Agencies	Team plans and templates	More individual creators
Magic Clips	A separate module	Its own editing and clip features

Submagic may be more convenient for an agency working on a computer. Captions will appeal to someone who creates most of their content on a phone.

Submagic or CapCut?

CapCut is a more extensive, general-purpose editor. Submagic offers greater automation of the specific process of creating shorts.

Criterion	Submagic	CapCut
Short automation	Very high	High, but more manual work
Classic timeline	Simplified	Very extensive
Captions	Main specialization	Available
AI B-Roll	Automatic matching	More manual control
Auto Zoom	One click	Tools and effects available
Precise editing	Limited	Much more control
Learning to use it	Simple	More features to master
Use	Quick shorts	Shorts and more complex videos

Submagic will be faster for someone who wants to upload a video and get a finished, popular editing style.

CapCut will be better for a user who needs more control and wants to refine every element by hand.

Submagic or Descript?

Descript focuses on text-based editing of longer videos, podcasts and recordings. Submagic is more specialized in short social media content.

Criterion	Submagic	Descript
Main use	Shorts, reels and ads	Podcasts, conversations and long videos
Text-based editing	Yes	One of the main features
Viral captions	Very extensive	Less emphasis
B-Roll	Automatic and generative	Stock footage and editing available
Length of the footage	Limited by the plan	Better suited to long recordings
Removing filler words	Yes	Very extensive
AI Eye Contact	Yes	Depends on current features
Best for	Social media creators	Podcasters and conversation editing

Descript can be used to prepare and shorten a long conversation. Submagic can be used to create its final social media version.

Advantages of Submagic

Very fast caption generation

The first transcription can be ready within several dozen seconds or a few minutes.

Polish language support

You can create Polish captions and translate content into other languages.

Extensive caption styles

The text can be matched to a recognizable brand look.

AI Auto Edit

One click prepares captions, B-Roll, transitions, zooms and pacing.

Smart Trim

The system helps remove silence and unnecessary segments.

Automatic B-Roll

The user doesn’t have to manually search for a shot for every sentence.

AI B-Roll and images

You can generate material that isn’t available in stock libraries.

Storyblocks on Pro

The library can replace a separate subscription for stock footage.

AI Eye Contact

It lets you improve footage recorded with a teleprompter.

AI Clean Audio

It helps increase voice clarity.

Brand Kit

A company can keep a consistent style across successive videos.

API

The process can be connected to Make, Zapier or your own system.

4K export in Business

The top plan is suitable for professional campaigns.

Free trial

You can upload three videos before buying.

Disadvantages and limitations of Submagic

Magic Clips costs extra

Cutting shorts out of long videos is not automatically included in the plan’s base price.

Low length limits in Starter and Pro

Two or five minutes limits usage with longer recordings.

A separate video limit

An active creator can quickly use up 15 or 40 projects.

Separate AI credits

Generative B-Roll and images have an additional limit.

Polish captions need correcting

Names, inflection and specialized words may be transcribed incorrectly.

Automatic B-Roll is sometimes a poor fit

The system may pick an attractive but imprecise shot.

Effects that are too dynamic can look cheap

Not every style suits an expert or a premium brand.

No full timeline

A professional editor may feel limited in control.

Price charged per user

A team’s cost rises with the number of seats.

Business is needed for longer videos

Footage up to 30 minutes and 4K export require the top plan.

AI Eye Contact can look unnatural

Eye movement needs to be checked.

No full mobile app

The platform works in a phone browser, but working on a computer is more convenient.

Submagic’s pros and cons in a table

Pros	Cons
Polish AI captions	The transcription needs checking
Over 50 languages	Quality depends on the recording
Extensive caption templates	Some styles are too dynamic
AI Auto Edit	Automatic editing needs correction
Smart Trim	May cut natural pauses
Auto B-Roll	Shots are sometimes too generic
AI B-Roll from a prompt	Uses separate credits
Storyblocks on Pro	Not in Starter
AI Eye Contact	May alter the naturalness of the gaze
AI Clean Audio	Won’t fix a very poor recording
Magic Clips	Requires an additional fee
1080p export	4K only available in Business
API and integrations	Higher limits raise the cost
Free trial	Only three short videos

Who is Submagic a good choice for?

Consider Submagic if you:

• regularly publish Reels,
• create TikToks,
• run YouTube Shorts,
• record statements to camera,
• prepare UGC ads,
• want to quickly add Polish captions,
• need automatic zoom-ins,
• don’t want to search for B-Roll manually,
• serve several clients,
• want to create your own templates,
• plan automation through the API.

The most time will be saved by people who already have recordings and a repeatable way of making videos.

Who might Submagic not be best for?

The platform may not suit someone who:

• edits long YouTube videos,
• needs an advanced timeline,
• makes narrative films,
• requires extensive color grading,
• publishes one video a month,
• doesn’t need dynamic captions,
• edits footage from multiple cameras,
• expects a perfect result without checking,
• only wants to cut shorts out of podcasts.

For long-form editing, DaVinci Resolve, Premiere Pro or Descript will be better. For automatically picking clips from a podcast, OpusClip may be more beneficial.

How to create your first video in Submagic step by step?

Create an account

Open Submagic for editing reels and shorts and start the free trial.

Choose the right footage

The first video should feature one person speaking to camera. This will make it easier to judge the captions, zoom-ins and B-Roll.

Check the length

The footage must fit within the limit of the chosen plan.

Choose Polish

Don’t leave the wrong language selected, as this can significantly worsen the transcription.

Specify the number of speakers

The system can match the caption style to individual people.

Generate captions

Once the analysis is finished, read the entire text before adding further effects.

Choose a style

Match the font, colors and animation to your brand.

Shorten the footage

Remove the unnecessary opening, pauses, corrections and technical segments.

Add B-Roll

Apply automatic shots, and replace the most important scenes with your own footage.

Add zoom-ins and transitions

Use effects sparingly so as not to overwhelm the content.

Set the music

Lower the volume so that every word is understandable.

Check the format

For TikTok, Reels and Shorts, most often choose 9:16.

Watch the final video on a phone

Captions must not sit under the app’s buttons.

Export the footage

Starter and Pro allow downloading in 1080p without a watermark.

How to record a video for automatic editing?

Submagic can improve the footage, but the result will be much better if the recording is properly prepared.

It is worth taking care of:

• a vertical format,
• good sound quality,
• a simple frame,
• light directed at the face,
• a calm background,
• short sentences,
• clear pauses between takes,
• leaving room for captions.

Don’t place important elements very low or very high. The TikTok and Instagram interface may cover them.

How to prepare a good script for a short?

The simplest structure includes:

Hook

The first sentence should grab attention.

“Your reels don’t need more effects. They need a better start.”

Problem

Show what the viewer is struggling with.

“Most creators start a video with a long greeting before saying what they’re actually going to talk about.”

Solution

Present a specific tip.

“Start with the result or the mistake the viewer wants to fix. Add the logo and the introduction later.”

CTA

Encourage the next action.

“Save this tip and check out more ideas on our website.”

Submagic will improve the pace and look, but it won’t replace an interesting script.

How to use B-Roll without overdoing it?

A good shot should:

• illustrate the speech,
• show the product,
• explain a process,
• build emotion,
• add variety to a longer passage.

You don’t need to change the picture every two seconds. In expert content, the viewer may want to see the author’s face and judge their credibility.

B-Roll should appear at moments when it genuinely helps to understand the content.

How to create UGC ads in Submagic?

The process can look like this:

1. Record a statement that resembles a natural recommendation.
2. Remove long pauses.
3. Add dynamic but legible captions.
4. Insert real shots of the product.
5. Add short zoom-ins.
6. Apply gentle music.
7. Add a specific CTA.
8. Label the ad.

The script should talk primarily about the problem and the result, not list all the product’s specifications.

A generated actor should not pretend to be a real customer who bought and tested the product. The ad can have a UGC style, but its message must remain honest.

Submagic for agencies

An agency can create separate templates for clients and use a repeatable process.

An example service may include:

• improving the script,
• editing the short,
• captions,
• B-Roll,
• formatting,
• a description,
• publishing,
• reporting.

The Business plan lets you create ten custom templates and use your own dictionary.

An agency should count the cost of:

• seats,
• the plan,
• Magic Clips,
• additional AI credits,
• the API,
• manual corrections.

The price of the subscription alone doesn’t show the full cost of serving a client.

Submagic for e-commerce

An online store can use the platform to create:

• UGC ads,
• product presentations,
• usage tips,
• review videos,
• reels about new arrivals,
• before-and-after content,
• remarketing campaigns.

The most important product shots should be genuinely filmed. Generative B-Roll can add atmosphere, but it must not change how the offer looks.

Submagic can significantly speed up testing several versions of an ad, for example:

• a different hook,
• a different CTA,
• a shorter opening,
• different captions,
• different B-Roll.

Submagic for trainers and experts

An expert can record several short statements in one session and then turn them into regular posts.

An example process:

1. Prepare ten questions.
2. Record the answers vertically.
3. Upload the footage to Submagic.
4. Generate captions.
5. Apply one Brand Kit.
6. Add your own examples and screens.
7. Schedule the posts.

This approach lets you prepare content for several weeks in a single recording day.

How to measure the effectiveness of videos?

You should not judge Submagic solely on whether a video looks more dynamic.

It is worth analyzing:

• retention after the first seconds,
• average watch time,
• percentage watched,
• replays,
• saves,
• shares,
• comments,
• clicks,
• sales,
• the cost of producing the video.

It may turn out that a simpler caption style gives better results than the most dynamic template.

The best approach is to test:

• two hooks,
• two lengths,
• different levels of B-Roll,
• calm and dynamic editing.

The most common mistakes when using Submagic

Publishing a video without checking the captions

A single wrong price or product name can change the meaning of the entire statement.

Automatically adding B-Roll to every sentence

The video looks chaotic and loses authenticity.

Removing pauses too aggressively

The speech sounds artificially sped up.

Too many emoji

Expert content starts to resemble an entertainment trend.

Too many sound effects

The viewer focuses on the “whooshes” instead of the content.

Using the same music in all videos

The profile becomes monotonous.

A style that doesn’t suit the brand

A dynamic template doesn’t fit every industry.

No B-Roll of your own

The video uses only generic stock footage.

Wrong format

Captions and the product get cut off after the aspect ratio is changed.

Not checking AI Eye Contact

The eyes look unnatural.

Not accounting for the cost of Magic Clips

The user compares the price of Starter with a competitor’s full plan.

Buying Business for a few videos

The high limit goes unused.

How to choose a Submagic plan?

Choose Starter when:

• you publish several videos a week,
• each piece of content is up to two minutes long,
• you mainly need captions and basic editing,
• you don’t need advanced branding,
• you don’t work with long recordings.

Choose Pro when:

• you publish almost daily,
• you make videos up to five minutes long,
• you need Storyblocks,
• you want to translate captions,
• you use Brand Kit,
• you want to publish content automatically,
• you need audio cleanup.

Choose Business when:

• you run an agency,
• you need up to 100 videos per month,
• you edit footage up to 30 minutes long,
• you export 4K at 60 FPS,
• you need several templates,
• you want to use your own dictionary,
• you automate through the API.

Add Magic Clips when:

• you regularly record podcasts,
• you want to turn webinars into shorts,
• you have a lot of long-form material,
• automatic clip selection will save you many hours.

Frequently asked questions about Submagic

What is Submagic?

Submagic is an online AI editor for automatically adding captions, B-Roll, transitions, zoom-ins, music and effects to short videos.

Does Submagic work in Polish?

Yes. The platform supports Polish transcription and captions. The text should, however, be checked before publishing.

Is Submagic free?

A trial is available that lets you upload three short videos. Regular export without a watermark requires a paid plan.

How much does Submagic cost?

Starter costs 19 euros per month, Pro 39 euros and Business 69 euros. With annual billing the monthly cost is about 12, 23 and 41 euros respectively.

Does Submagic have a watermark?

Paid plans allow export without a watermark. Trial footage may be subject to restrictions.

How many videos can you create?

Starter includes 15 videos per month, Pro 40 and Business 100.

How long can a video be?

In Starter a maximum of two minutes, in Pro five minutes, and in Business 30 minutes.

Does Submagic automatically cut shorts out of a podcast?

Yes, Magic Clips is used for this. The feature is an extra-cost extension of the base plan.

How much does Magic Clips cost?

The add-on costs about 19 euros per month with monthly billing or about 12 euros per month with annual billing.

Can you add your own B-Roll?

Yes. You can use the library, upload your own clips and generate AI images and B-Roll.

Can you remove silence?

Yes. Smart Trim lets you remove silence, pauses and some filler words.

Does Submagic improve eye contact?

Yes. AI Eye Contact can correct the gaze of a person reading a script.

Can you translate a video?

Submagic lets you translate captions into many languages. The feature is available on the Pro and Business plans.

Can you create videos with an avatar?

Yes. AI Actor Studio lets you choose a virtual presenter, add text and generate a voice.

Does Submagic have an API?

Yes. The API makes it possible to automate captions, editing, B-Roll, transitions, music and other elements.

Can Submagic be connected to Make?

Yes. The connection can be made using the API or the available integrations.

Is Submagic suitable for ads?

Yes. It works well for UGC ads, product videos and short social media campaigns.

Is Submagic better than OpusClip?

Submagic is stronger at polishing a short, captions and B-Roll. OpusClip is better focused on automatically picking segments from long recordings.

Is Submagic worth using in 2026?

Submagic is one of the most practical tools for people who regularly create short videos. Its biggest advantage is that it combines several repetitive editing stages in one environment.

The platform can prepare captions, shorten the speech, add B-Roll, and apply zoom-ins, effects, music and transitions. AI Auto Edit lets you get a first version of the video without manually setting every element.

Compared with 2025, Submagic has become much more complete. AI B-Roll, AI Images, AI Eye Contact, AI Actor Studio and an extensive API mean the tool is no longer used solely for creating animated captions.

The biggest limitation remains pricing based on several separate limits. You have to keep track of:

• the number of videos,
• the maximum length,
• the number of users,
• AI credits,
• API minutes,
• the extra cost of Magic Clips.

For a solo creator the best choice will usually be Starter or Pro. Business is intended mainly for agencies, teams and companies that need automation.

The best way to judge it is to test Submagic on three of your own videos. It is worth comparing the time needed for manual editing with the time spent fixing the AI-prepared version.

Submagic review 2026 – summary

Submagic is an AI editor intended primarily for creating reels, TikToks, YouTube Shorts and UGC ads.

Its key features include automatic captions, AI Auto Edit, Smart Trim, B-Roll, AI Images, Auto Zoom, AI Eye Contact, AI Clean Audio, translations and Magic Clips.

The biggest advantages are speed, extensive caption looks, Polish language support, the ability to generate B-Roll and the automation of much of the repetitive editing.

The key limitations are the video length limits, the extra fee for Magic Clips, separate AI credits, and the need to check the transcription and the automatically selected footage.

Submagic will be a good choice for social media creators, experts, agencies, online stores and people preparing UGC ads.

You can check the basic features through Submagic for automatic video editing, and Polish captions through the Submagic AI caption generator.

This article contains affiliate links. If you create an account or buy a plan through one of the links, we may receive compensation. It does not increase the price of the chosen plan.