Search engine optimisation (SEO) requires a multifaceted strategy that includes competitor research, analysis of keywords capable of generating traffic, creating a strategy for building external and internal links, and optimising page loading speed.
In this article I have collected for you the best SEO tools which, thanks to widely applied artificial intelligence, will increase your chances of achieving high positions in Google results.
SEM Rush as number 1 among AI tools for SEO?
SEM Rush is a versatile SEO and digital marketing platform that in 2023 still holds its position as one of the most highly regarded tools in the industry. Thanks to its rich functionality, it replaces many other products, such as Google Trends, MOZ, Hootsuite and SimilarWeb, becoming an indispensable tool for anyone who wants to increase their online visibility. Here are seven steps showing how you can do it with the help of SEM Rush:
Traffic analysis:
This tool lets you compare the traffic on your site with competitors, giving you a full picture of your market position. Here you analyse not only the amount of traffic, but also its quality – bounce rate, time spent on the site and the main traffic sources. This allows you to adjust your marketing strategies effectively.
Keyword research:
Fundamental in SEO, keyword research lets you discover which phrases are currently occupied by competitors and where potential gaps exist. Thanks to this you can develop a strategy that will let you compete for the same keywords or find less competitive but valuable phrases.
Keyword gap analysis:
This feature lets you compare keywords with up to five competitors at once, identifying potential gaps in their strategies that you can exploit. Focusing on long tails is particularly useful here – phrases that are often overlooked by market leaders.
Backlink analysis:
Backlinks still play a key role in SEO. SEM Rush lets you identify new opportunities for acquiring backlinks, analyse competitors’ backlinks, and the strategies they use to obtain them.
Position tracking:
This tool offers the ability to track your site’s positions for many keywords. This lets you focus on pages that occupy positions from #6 to #20, and develop a strategy for improving them.
Writing assistant:
It offers support in writing content that is friendly to both users and Google. It can be integrated with Google Docs or WordPress, which makes it easier to create optimised content.
Content audit:
Audit your content resources to find out which parts need updating, rewriting or removing. This tool uses data from Google Analytics, Search Console and SEM Rush to help you optimise the content on your site.
How much does SEM Rush cost?
It is one of the more comprehensive SEO tools, and its prices start at around 119.95 dollars per month for the basic plan.
Each of these tools offered by SEM Rush is meant to increase your site’s online visibility, improve its position in search results and increase traffic on the site. Using SEM Rush in these seven steps can be the key to success in the complex world of SEO and digital marketing.
Jasper as an intelligent SEO tool?
Jasper is an excellent writing assistant that uses advanced artificial intelligence to deliver top-quality content and revolutionise your approach to SEO. It is winning recognition from many users thanks to its impressive features and unrivalled quality. Let me explain why Jasper is a leader among SEO tools on the market.
Keyword analysis:
Jasper enables precise keyword analysis. All you need to do is give it a list of words, and it will thoroughly check their SEO potential, competitiveness and popularity. Thanks to this you can optimise your keyword strategy and focus on those that really bring results.
Generating content for SEO:
Jasper can create content of impressive quality in just a few minutes. All you need to do is give it keywords or a topic, and it will generate an article, a paragraph or a whole web page in record time. You can count on content up to 1500 words long in less than 15 minutes, which significantly speeds up the content creation process. It is ideal for creating deeper, more engaging articles or guides.
A rich library of templates:
Jasper offers over 50 different AI-based content generation templates. You can easily adapt them to your needs, creating blog articles, effective emails, marketing copy, or even ads for platforms such as Facebook or Google. In addition, you can generate meta titles and descriptions, which is crucial for SEO optimisation. Thanks to access to over 11,000 free fonts and 2,500 categories of writing styles, Jasper allows almost unlimited creativity. Creating unique content becomes easy, and your website can stand out from the competition.
Multilingual SEO content:
Jasper is multilingual and supports over 25 different languages. This means you can create content tailored to different markets and reach a wide audience around the world.
A convenient interface:
Jasper offers an intuitive interface that is easy to use even for beginner users. Thanks to this you can create content quickly and efficiently without unnecessary fuss.
Recognising key elements of content:
Jasper not only generates content, but also recognises key elements in the text, such as pronouns, verbs, names, and many others. Thanks to this you can optimise the content even further for SEO and readability.
How much does Jasper cost?
The basic plan usually starts at around 29 dollars per month, with more advanced options that may cost more.
Thanks to Jasper you can gain an advantage over the competition and effectively optimise your website for SEO.
Surfer SEO
Surfer SEO is a tool that stands out for its versatility and advanced features, allowing comprehensive optimisation of content for SEO. Thanks to Surfer, your SEO strategy becomes more effective and precise. Here are some key features that make Surfer SEO an indispensable tool for SEO specialists:
Content structure builder:
Surfer offers a built-in Structure Builder that lets you create a detailed content structure. This not only makes it easier to organise materials, but also generates unique potential headings and questions that can significantly improve readability and user engagement.
Topic discovery:
With Surfer you can discover dozens of relevant topic groups in a short time. This allows you to precisely tailor your SEO strategy to different keywords and target groups, increasing visibility in search results.
Keyword volume analysis:
Surfer lets you instantly check the search intent for selected keywords, which allows you to adapt content to users’ needs. In addition, the tool lets you assess the monthly search volume and keyword difficulty, which is crucial for an effective SEO strategy.
Real-time monitoring of internal content structure:
Surfer offers structure and word count metrics that can be monitored in real time. This helps maintain an optimal content structure, which has a positive effect on SEO results.
Writing with artificial intelligence:
Surfer lets you use the full power of artificial intelligence to create content. Thanks to this you can generate well-developed, high-quality articles, which significantly speeds up the content creation process.
Content control and avoiding plagiarism:
A built-in tool for checking plagiarism and AI-based content is extremely important to avoid potential penalties from Google. Surfer SEO makes sure the content is original and compliant with search engine guidelines.
Surfer SEO is a tool that not only makes the work of SEO specialists easier, but also increases the effectiveness of their actions. Its advanced features allow full control over content and SEO strategy, which translates into better visibility in search results and more traffic on the website. If you are looking for a comprehensive tool for optimising SEO content, Surfer SEO is an excellent choice.
How much does Surfer SEO cost?
Prices start at around 59 dollars per month for the simplest package, with the option of choosing more advanced options for a higher fee.
Pictory
Pictory could not be missing from the TOP 10 AI tools for SEO. Pictory is an exceptional video generator based on advanced artificial intelligence, which stands out for its ease of use and powerful features. Whether you are a blogger, a business owner or a marketer, Pictory provides tools that help you easily create and edit high-quality videos. Here is why Pictory deserves attention:
Creating videos from articles and scripts:
Pictory lets you turn your content article or script into an attractive video. This is extremely useful for bloggers who want to enrich their content with multimedia elements. Video generated by Pictory increases retention time on your site, which has a positive effect on positions in search results (SEO).
Editing videos using text:
This tool lets you edit videos in a very simple way, so you can tailor video content to your needs. It is ideal for editing webinars, podcasts, Zoom recordings and other materials. Editing using text is intuitive and gives professional results, which helps grow your audience and build your brand.
Creating shareable video clips:
Pictory also lets you create short video clips that are perfect for sharing on social media or for creating trailers. It is a great tool for people who want to promote their content in a condensed form.
Automatic captioning:
Thanks to Pictory you can automatically add captions to your videos, which increases the accessibility and usability of video content. In addition, this tool enables automatic summarising of long videos, which makes it easier to browse and understand their content.
How much does Pictory cost?
The basic plan can cost around 19 dollars per month, with prices rising depending on the scope of features and usage limits.
Scalenut
Scalenut is a versatile “all-in-one” marketing tool designed to make the most of SEO potential. It is a solution that lets you quickly obtain a full keyword plan for your industry and develop a content management strategy that will let you dominate search results. Scalenut is divided into four key sections, each offering unique capabilities:
Research:
The “Research” section lets you discover key insights and build a strategy that works. It provides all the necessary information and the semantic keywords you need to get ahead of the competition. It is the foundation of your SEO strategy, which lets you understand exactly which keywords are key for your industry.
Creation:
The “Creation” section lets you create SEO content that achieves high positions in search results. It uses the latest NLP (Natural Language Processing) and NLU (Natural Language Understanding) technologies to deliver content optimisation in real time. Based on SERP statistics, it generates content that delivers results, which helps in achieving higher online visibility.
Optimisation:
Thanks to the “Optimisation” section you get live feedback on the position of your content in search results. You can make ongoing corrections and adjustments without having to wait for results. It is a tool that allows continuous improvement of your SEO strategy.
Marketing copywriting:
The “Marketing Copywriting” section is a treasure trove of AI-based copywriting templates. You can create persuasive content that brings conversions in various contexts, including product descriptions, website content, email copy and much more.
Comparing Scalenut with Jasper:
Comparing Scalenut with Jasper, Scalenut stands out as a comprehensive tool for content management and SEO optimisation. It offers advanced capabilities for keyword research, content creation, optimisation and copywriting, which makes it a versatile tool for SEO professionals.
For everyone who strives for effective SEO optimisation and for improving their marketing strategy, Scalenut is worth attention. Thanks to the discount code FOREVER20 you can also save 20% on monthly fees. Use this tool to achieve success in SEO and online marketing.
How much does Scalenut cost?
Prices may start at around 29 dollars per month, with various options for more advanced users.
Writesonic
If you aim to generate high-quality content on your website and marketing copy, while also needing to optimise your SEO in competitive industries, an AI-based content generation tool such as Writesonic may prove crucial. Writesonic enables automatic creation of blog posts, product descriptions and marketing headlines, which significantly simplifies and speeds up the content creation process, which affects the visibility of your site in search results. Here is why Writesonic is such a useful tool:
Generating unique content on a wide range of topics:
Writesonic can automatically generate content on a variety of topics in just a few seconds. Regardless of the industry, you can count on content that is unique and engaging.
Grammar-checking tool:
Writesonic offers a grammar-checking tool that helps in creating content of excellent linguistic quality. Thanks to this you will avoid spelling and grammar mistakes, which affects how your brand is perceived.
Generating content for blog posts, ads, landing pages, product descriptions:
This tool is not limited to generating blog content. You can also create content for ads, landing pages, product descriptions and many other types of content, which gives you greater flexibility in your marketing strategy.
Paraphrasing and expanding content:
Writesonic enables paraphrasing and developing content, which allows you to adapt it to your needs. It is an ideal tool for modifying existing content or creating new variants.
Supports 24 languages:
Writesonic is versatile in terms of languages and supports as many as 24 different languages, which allows you to create content for various markets and target groups.
Writesonic is a tool that excels in the field of content generation, regardless of industry and language. Its advanced features allow you to create content of excellent quality, which improves SEO visibility and the position of your website in search results. For those looking for an effective tool for content creation and SEO optimisation, Writesonic is an excellent choice.
How much does Writesonic cost?
Prices start at around 15 dollars per month for the basic plan.
Pro Rank Tracker
Tracking positions in search results is a key element of search engine optimisation (SEO), allowing effective monitoring and adjustment of marketing strategies.
Tracking positions in search results:
Manually searching Google can be time-consuming and inaccurate because of personalised and local results, which often leads to wrong conclusions. That is why it is important to use advanced position-tracking tools, which allow accurate and reliable monitoring of positions in search results from any location and device. Thanks to this, the user can track their visibility and adjust their SEO strategy on the basis of real data.
Data visualisations:
This tool also offers rich data visualisations and charts, enabling quick and effective analysis of progress in rankings. This makes it possible to make wise decisions based on concrete data and insights into the effectiveness of your SEO strategy.
In addition, this tool enables automatic generation of custom reports, which is extremely useful when passing data on to investors, clients or team members. It makes it easier to share results and track progress towards SEO goals.
Content at Scale Version 3.0
Content at Scale Version 3.0 is an advanced tool that uses artificial intelligence to generate high-quality content. It is particularly useful for websites and SEO specialists who need to scale content creation. This tool enables quick generation of long blog posts, product descriptions and other content, all based on selected keywords.
NLP analysis
Thanks to the use of NLP (Natural Language Processing) analysis and semantic content analysis, this tool can create content optimised for search engines, which is crucial for SEO effectiveness. For content publishers and SEO specialists who need a large amount of long-form content, Content at Scale is an invaluable tool that enables greater scale and efficiency in the content creation process.
PageSpeed Insights
As I wrote in detail in my article on SEO optimisation, page loading speed is one of the most frequently overlooked but extremely important aspects affecting high positions in Google search results. It has been a ranking factor since at least 2017 and is of key importance, especially for mobile users, who expect quick access to information.
Google offers website owners a free tool, PageSpeed Insights, which lets you analyse page loading speed as assessed by Google. This test gives clear guidance: if your site gets a green status and passes the test, it means it complies with Google’s guidelines and will not be excluded from search results. Failing the test, on the other hand, is an alarm signal that requires immediate corrective action.
The three key metrics to pay attention to are:
First Contentful Paint, FCP:
This is the moment when the user sees any content of the page for the first time. It is a measurable value showing how much time passes from the request to the moment when the first element of the page (text, image) is displayed on the screen.
Largest Contentful Paint, LCP:
This metric focuses on the largest element visible on the page – it can be an image, a video or a large block of text. LCP is key to understanding how much time passes before the main content of the page is available to the user. It is particularly important in the context of optimising images and other large multimedia elements.
Cumulative Layout Shift, CLS:
This metric measures unexpected shifts of elements on the page while it loads. A high CLS can be frustrating for users, because the content they are trying to read or use suddenly shifts, which can lead to accidental clicks or difficulties in navigation.
Business owners and webmasters must be aware of the impact of these metrics on SEO ranking. The appearance of the red “FAILED” message in PageSpeed Insights is a clear signal that action is needed to improve page loading speed. Not only does this contribute to a better ranking in the search engine, but it also improves users’ overall experience of using the site, which is extremely important for maintaining their engagement and loyalty.
This tool is FREE.
Nitro Pack
Understanding the importance of optimising page loading speed is crucial for every website owner, especially in the context of meeting the requirements of the Google PageSpeed Insights test. In this respect, Nitro Pack stands out as a comprehensive tool that focuses on improving page loading speed, integrating in one place all the features necessary to achieve this goal.
This tool offers a range of solutions that include:
Image optimisation:
- Image compression with the option to choose between lossy and lossless quality, which allows file sizes to be reduced without a significant loss of quality.
- Advanced lazy loading, including background images defined in CSS, which helps the visible parts of the page load faster and the remaining elements load gradually. Synchronous image resizing, which allows images to be matched to the size of the user’s screen.
- Conversion of images to the WebP format, which is smaller and faster than traditional formats, provided it is supported by the browser.
- Adaptive image resizing, ensuring optimal display on different devices.
Code optimisation:
- Minification and compression of HTML, CSS and JavaScript files, which reduces file size and speeds up page loading time.
- Implementation of critical CSS, DNS prefetching, preloading and other techniques that help key page resources load faster.
- Compression using GZIP and Brotli, which further reduces the size of files sent to the user’s browser.
Loading optimisation:
- A built-in global CDN (Content Delivery Network), which improves page loading time by serving content from a location closer to the user.
- Intelligent cache invalidation, ensuring that the content on the page is up to date.
- Automatic cache warm-up, which means that the most frequently visited pages are always quickly available.
- Adaptation to different devices and cookies, which ensures an optimal user experience on various platforms.
- Adaptation to browsers and user sessions, which allows optimised display of the page depending on the browser’s specifications.
How much does Nitro Pack cost?
The basic plan of this page-speed optimisation tool usually starts at around 17.50 dollars per month.
Nitro Pack offers comprehensive solutions for website owners who want to improve the loading speed of their sites, which is crucial both for the user experience and for search engine rankings. Thanks to this tool you can significantly improve your site’s performance, which translates into better results in loading speed tests and, consequently, into better rankings in Google.
These AI tools for SEO will help you carry out competitor research, generate content, optimise websites and track SEO results more effectively, which can help you achieve higher positions in Google search results.
Remember, however, that SEO is an area of constant development, so it is important to keep up with new trends and adjust your strategies as needed. Thanks to the proper use of AI tools for SEO, you can gain a competitive advantage and improve the visibility of your website in search results.